Craig Sherman of Gaia Online: WoW is "not a success"

Craig Sherman of Gaia Online: WoW is "not a success"


See if you can follow this reasoning: WOW has ten

million players, which is nice and all, but there are actually 800 million teens in the

world. Therefore, since Blizzard hasn't reached even 10% of them (80 million)
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WoW wow golds is not actually a success.

That's what Craig Sherman of Gaia Online (a casual, browser-based MMO) said to folks at the

M16 Marketing conference in San Francisco this week. He claims that WoW's subscription fee

has hampered its growth, and that it would be even bigger if there was a free-to-play model.

But his reasoning is unstable there to say the least
world of warcraft. Part of the reason
WoW is so successful is that Blizzard has had the

cash to put up for new servers, new content, and a brand new HQ, and with a free-to-play

model, they wouldn't be making nearly as much money as they are. Not to mention the quality

of the players -- in my experience, part of the reason WoW is such a good game is that when

people pay to play it, you often get a much more interested and involved player base. And of

course, while yes, WoW hasn't reached a larger fraction of its "potential" player base

(however you define that -- what makes Sherman think that Blizzard is targeting teens at

all?),world of warcraft gold anyone who thinks a 10

million player MMO is "not a success" needs to examine the rest of the MMO market more

closely.

Will there be a game bigger than World of Warcraft
buy wow gold? It sure seems like it -- at some point

in the future, there should be a game that does go free to play and does hit on all the marks

-- casual, hardcore, serious, fun -- that World of Warcraft does (in fact, maybe WoW itself

will someday open up a free-to-play model). But to claim that WoW has somehow suffered from

its subscription model is pretty far from the truth
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